Electric Vehicle Recharging Benefits for Hotels
There are many ways that Hotel managers and owners attract customers to their properties. Amenities such as a pool or fitness facility have become so commonplace that they are expected. Free access to Wi-Fi service is now a must along with the required ports to charge phones and computers. But, where are the chargers for electric vehicles? Could this be yet another way to distinguish one property from another?
The electric vehicle market is set to take off.
Bloomberg New Energy Finance expects electric vehicles to represent 35 percent of new car sales globally by 2040. Greentech Media Research expects 11.4 million electric vehicles on the road in the U.S. in 2025.
The surge in use of electric vehicles creates a unique opportunity for hotel owners looking to expand their customer base. Offering EV charging is cutting edge and distinguishes a property as not only technically advanced but also environmentally aware. Today’s travelers are very aware of the environment and the impact of the lodging industry.
Installing EV chargers illustrates your commitment to the environment and positions you to promote your efforts. The community is anxious to hear good news such as this. Promote it on your website, issue a press release and invite your local Clean Cities coordinators for a grand opening. Your property will be listed through Clean Cities nationally so that EV drivers will know where to recharge. In short, you will create a buzz.
This strategy has worked well for a luxury boutique hotel located in San Francisco’s toney Nob Hill neighborhood. Stanford Court has targeted tech savvy, eco-aware travelers with sustainable practices and cutting edge free amenities such as organically roasted coffee, super high speed Wi-Fi, and the use of Macbooks and Ipads for guests. The “#hashtag” décor emphasizes and compliments the tech fueled environment found in the city of San Francisco.
What better way to further distinguish Stanford Court than with the installation of an EV Charger by JuiceBar?
Keeping true to the hotels theme of all things innovative, creative, inventive and modern, the EV charging station was branded with a fully designed Frankenstein image and the hashtag #ITLIVES and is located at the valet area of the hotel. They offer free premium EV charging for their guests, further adding to the hotels sustainable initiatives. Since implementation, the charging station has steadily been attracting the growing market of electric vehicle owners, and has received attention from travelers around the globe.
Stanford Court addressed the three most important aspects in hotel marketing –
- They identified their current customer needs
- They were aware of technological changes that would impact their business
- And they found a way to satisfy these technological needs while, at the same time, increasing their promotional activities.
EV Charging is a powerful tool for hotel owners. There are many benefits to your customers to installing your own electric vehicle charging station.
Contact us to learn more about EV Charging and Juice Bar Solutions or visit our electric vehicle charging station page for more info.
Contact – Matthew Good
412-257-8866
Email – matt.good@mckenziecorp.com
